Abany Bauer is a strategic Creative Director and Designer with over 20 years of experience leading brand and campaign work across agency, corporate, and non-profit environments. Known for her ability to listen deeply and translate client goals into clear, emotionally resonant design, she brings clarity and cohesion to complex creative challenges.
In recent years, Abany has partnered closely with agencies and cross-functional teams to develop brands and campaigns for corporate accounts, contributing strategically while working seamlessly within large, collaborative teams. Her work is grounded in thoughtful strategy, strong storytelling, and design that connects.
Her creative perspective is informed by a deep appreciation for culture, history, travel, and the balance between simplicity and complexity, shaping work that feels intentional, human, and enduring.
Skills
-
Guiding the creative vision from concept to completion, ensuring every detail aligns with strategy, story, and execution. I lead teams, shape narratives, and bring clarity to complex ideas.
See Susan Salgado, Ben Higgins, Amy O’Dell, Peter Constructive, Bold Springs, The Fellowship -
Creating intentional brand foundations that clarify positioning, voice, and direction, allowing strategy to guide design that feels meaningful and resonant.
See Susan Salgado, Amy O’Dell, Peter Constructive, Bold Springs -
End-to-end visual identity development, from logos and typography to color systems, art direction, brand guidelines, and rollout support.
See Ben Higgins, Susan Salgado, Amy O’Dell, Bold Springs, The Fellowship -
Thoughtful digital design across websites (Squarepace, Wordpress), social media, email, and digital advertising. Built for clarity, consistency, and engagement.
See Chick-fil-a, Never Alone Widows, Dr. Henry Cloud, Peter Constructive, Bold Springs, The Fellowship -
Print work that celebrates texture, detail, and story across packaging, stationery, e-magazines, books, and environmental spaces.
See Ben Higgins, Never Alone Widows, Amy O’Dell, Dr. Henry Cloud, The Fellowship