PHOENIX & WARE // About the Project

Phoenix & Ware is a vintage online retail shop that sells gently used vintage items as well as provides education about smart environmental practices and ways customers can improve the health of our earth.

This project was such a beautiful opportunity to work with the client in developing a brand that felt right aesthetically, but also communicated the values of Phoenix & Ware.

The client wanted the overall brand aesthetic to feel feminine, strong and natural, leaning on female figures and modern beauty brands to inform the direction. We looked to natural essences and warm tones to inform the color palette. The logo design was created, along with the tagline “goods rebirthed”, through the development process.