SUMMIT 2021 • FUTURE GRACE // About this Project

Summit is an annual training and connection event hosted by the Grace Family of Churches central team for the local Grace churches and their leaders.

In 2021, the unusual circumstances with Covid-19 prevented the event from being hosted in person, and like so many annual events across the globe, they had to pivot and move the event online instead.

The branding for Summit usually has a very earthy, masculine approach, with subtle thematic changes each year. In 2021, the theme was Future Grace and therefore we worked to focus our imagery and design around a glowing, atmospheric style with connecting imagery that felt like the viewer could place themselves within the images.

Because it was an online event, we had to pivot the design from being signage and information heavy, to being more personalized. We mailed packets prior to the event with an event book and some fun guides included. The event had live teaching and worship as well as live Zoom rooms where attendees could participate in small group style discussions.

Social media promotion was a heavy focus as well. Because we didn’t have the local church announcements to rely on, we needed to be creative with motion graphic social media and content that was clear, repetitive and inspirational.