GRACE FAMILY COLLECTIVE // About the Project

The Grace Family Collective is a collective of worship leaders and artists from across the Grace Family of Churches, joining together in an effort to artistically declare that our best days are ahead as the Church.

Their first EP release marked the first time the Collective and its inception was announced as well. So we had to solve the problem of both educating the viewer about the EP release as well as educate them about what the Collective was and gain followers for future projects.

The tagline “Every movement needs music” birthed from the vision for the Collective and became a repeating phrase to return to in creating brand awareness for the Collective.

We wanted the brand to feel relevant, fresh and a bit masculine, pulling in hand written elements to point to the origins of song writing, and behind the scenes relatable content to connect followers with the authenticity of the writers.

Creative Direction, Branding, Graphic Design: Abany Bauer
Grace Family Collective Director: David Walker